Kaia Gerber has been named the face of DKNY's Spring 2024 campaign, marking the beginning of a new chapter in the history of classic American design with a very New York edge. Putting an emphasis on updating classic design components, DKNY offers a line that embodies modern sophistication and rejuvenation.

The ad is brought to life by renowned photographers Alasdair McLellan and stylist Alastair McKimm, who capture Gerber's effortless refinement against the background of a graphic New York studio. McLellan's images, which are renowned for their realistic depictions of ambition, go hand in hand with Gerber's personification of classic all-American style.

Trey Laird, Team Laird's Founder and Chief Creative Officer, commends Gerber for capturing the essence of DKNY, which is now imbued with an unparalleled vitality. With a captivating film that shows Gerber stepping off a billboard into the busy city streets, the campaign pays homage to DKNY's renowned billboard heritage while capturing the spirit of New York City via a sophisticated yet raw perspective.