Mejuri's 'Hoops All Ways' Campaign Starring Renee Rapp
Renee Rapp, the emerging music artist and Mean Girls hit, has returned to the spotlight as the face of Mejuri's newest ad, "Hoops All Ways." Rapp highlights the everlasting appeal of Mejuri's recognisable hoops by bringing her distinctive flair to every frame and emphasising the celebration of individuality and self-expression.
With glimpses inside Rapp's lively lifestyle, the ad develops as a visual story, captured by acclaimed photographer Cass Bird against the colourful backdrop of New York City. With her Mejuri hoops acting as constant companions, viewers are allowed to wander with Rapp through the busy streets from morning to nightfall in these four engrossing tales.
In a statement released by Mejuri, Rapp shares her enthusiasm for the collaboration, expressing, "Working with Mejuri is exciting for me. Jewelry is a significant aspect of my personal style; blending delicate pieces with more masculine ensembles, or pairing bold rings with feminine attire. It's all about finding that perfect balance. Having adorned their jewelry for years, being a part of this campaign feels like coming full circle. What I wear reflects who I am – individuality and authenticity are paramount when it comes to jewelry."
Twelve new varieties are unveiled in the ad, demonstrating the variety of Mejuri's well-liked hoops. The collection features pieces for every taste and occasion, from sophisticated diamond-studded masterpieces to sleek and minimalist designs. Crafted in sterling silver, 18-karat gold vermeil, and 14-karat yellow gold, each piece radiates ageless elegance and flawless workmanship.
With Mejuri's newest collection, wearers can seamlessly show their individual style, whether they're heading out for a casual get-together or a beautiful soirée. The entire collection is currently offered for purchase on Mejuri's official website, encouraging jewellery lovers to discover and enhance their own unique style with Renee Rapp's go-to piece—the classic hoop.
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