Photographer Lucrezia Ganazzoli's images of fashion models Peng Chang and Martina Horak perfectly capture the essence of each Ray-Ban style. The iconic Wayfarer, a representation of the creative and musical upheavals from the '60s to the hip-hop period, gives way to the contemporary edge.

The ad, which highlights the eyewear through close-up photos, was styled by Sissy Vian. The choice of denim and leather jackets to go with each pair of spectacles highlights Ray-Ban's fusion of modern and classic style.

The models' characteristics are highlighted by beauty components created by makeup artist Giovanna Fucciolo and hairdresser Pierpaolo Lai. The new Meta advertisements for tech-enhanced eyeglasses are followed by the Icons collection.