With the release of his ninth studio album, "Coming Home," and before to his Super Bowl appearance, Usher is the star of the most recent SKIMS men's campaign. Usher is featured in the campaign, which was photographed by Donna Trope, wearing a variety of SKIMS men's outfits, such as boxer briefs in shades of military green, oxblood, deep navy, and white with a matching T-shirt. 

This ad is SKIMS's first foray into the men's knickers market, which is fitting given Usher's momentous year after leaving his Las Vegas residency and looking forward to his Super Bowl participation. The SKIMS Men's collection will go on sale on February 12.

“When I was asked to partner with Skims Mens, I was so humbled,” Usher says. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”

SKIMS will release an exclusive digital edition of Usher's new album with a special cover and an extra tune called "Naked" in conjunction with the promotion. During the week of the album's release, this special edition will be offered for purchase on the SKIMS website beginning on February 8 at 9 p.m. PT.

 “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, ‘Coming Home.‘”