In Tory Burch's most recent spring-summer 2024 campaign, photographer Jamie Hawkesworth captures the spirit of hope and lightness in the sun-drenched surroundings of Marfa, Texas. With a vibrant marching band accompanying them, models Selena Forrest, Grace Elizabeth, and Ida Heiner capture the essence of the season with contagious enthusiasm against this gorgeous setting.

The ad presents the newest creations that perfectly capture a time of rebirth and carefree elegance, acting as a colourful celebration of Tory Burch's distinctive style. Every item, from the recognizable T Monogram purses to the feather-light knitwear, radiates a feeling of coziness and happiness that greets springtime.

The colour scheme is dominated by soft pastel shades that blend very well with the Southwestern environment and provide a calming effect. Casual trainers and thong sandals complete the looks, providing a distinctly Tory Burch mix of comfort and flair.

The Embossed Swing bag and the small Swing satchel are two of the collection's standout pieces; their classic charm and adaptability helped the holiday collection succeed.