The JACQUEMUS spring-summer 2024 campaign, which was shot in the tranquil surroundings of Saint Paul de Vence, is a visual extravaganza that combines creativity and style. The Les Sculptures commercial, which features global icon Bad Bunny and was shot by Théo de Gueltzl, examines poise and sculptural refinement.

The advertising for JACQUEMUS symbolises silence. The ageless elegance of sculpture is reflected in each image, which is designed to show Bad Bunny as an essential component of the pastoral setting.

The ad explores a muted colour scheme that finds power in the basic hues of grey, red, and black. The dramatic tailoring by JACQUEMUS, which flows in fluid shapes and clean lines akin to the forms of contemporary art, is elevated by this conscious decision.

The pieces are grounded with a sense of structural sophistication by the leather finishes, while the sheer elements provide an insight into the dynamic between concealment and disclosure. It presents a picture of fashion that is as much an aesthetic experience as a sartorial one, a ballet of textures and shapes.

JACQUEMUS continues to push the envelope in terms of fashion presentation in this commercial, choosing a solid and creative concept above fads. The ad highlights the brand's dedication to producing stylish yet approachable styles, with apparel that goes beyond the ordinary to become works of wearable art.