COS Spring 2024 Campaign: The Unveiling of A Fresh New Style.
COS announces the launch of its spring-summer 2024 campaign, which has British-Japanese vocalist Rina Sawayama fronting a line that combines the sophistication of tailoring with the energy of modern design.
The options for this season, which are exemplified by fitted wide-leg pants, updated trench coats, and chic leather jackets, represent a shift toward structured sophistication combined with adaptable elegance.The spring line offers a bright surge of vitality, a contrast to the previous COS Atelier collection's icy charm. Among the categories, leisurewear stands out because to its coordinated sets and form-fitting knitwear that exudes a carefree attitude.
The stylist for the campaign, Jane How, reflects the collection's influence from the various shades of nature by contrasting gentle neutrals with dramatic vibrancy of reds and blues. The end effect is a wardrobe that can easily go from day to night.
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