In the Chanel Spring Summer 2024 campaign, Virginie Viard returns to the picturesque Villa Noailles, the origin of the collection, to continue its journey. In addition to serving as the collection's inspiration, this magnificent modernist home on the French Riviera also serves as the ideal platform for showcasing the designs.

The runway show's central idea of fluidity returns to the fore. The ad depicts the designs in motion, with the architecture and gardens of the mansion influencing their form. While delicate embroidery and flower motifs honor the colorful vegetation that covers the grounds, graphic checks and strong stripes pay homage to the modernist lines.

Wearing a matching neoprene ensemble with a whimsical dance of Chanel's double 'C' pattern and vivid florals, Van Rompaey dazzles in the storied pink room. When the action moves to the garden, Van Rompaey changes into three different looks: a white sequined guipure lace skirt suit, a flowery lace coat set, and a whimsical combination of bermuda shorts, stripes, and checks.

Wearing a floral lace dress with a cape, a black sequined guipure lace jacket and skirt paired with a white swimsuit, and a vibrantly colored striped terrycloth jacket, Keough exudes summertime beauty beside the pool.

Keough and Van Rompaey both acknowledge how much they adore Chanel. Van Rompaey values the chance to tell a tale that goes beyond a single season, whereas Keough views the Chanel woman as brazenly honest, smart, elegant, and artistic.

The advertising campaign is a striking example of carefree luxury. Keough and Van Rompaey infuse the room with Chanel's renowned joie de vivre, flawlessly capturing the essence of Villa Noailles and its occupants.