The campaign is made possible by Renell Medrano's outstanding photography, which painstakingly captures the spirit of athleticism combined with haute couture in every picture. The images are proof of Medrano's skill in capturing the grace and dynamic energy of the subject—in this case, the multidimensional Hailey Bieber. The ad, styled by Dani Michele, showcases the Settanta jacket in all its splendour, with its characteristic stripe highlights and striking color-blocking serving as a testament to FILA's timeless design philosophy.
Adding vivid pops of yellow, the campaign's colour scheme adheres faithfully to FILA's signature red, white, and blue. By carefully incorporating it, the brand's classic colours are given a modern twist, creating a visually stunning and nostalgic display. FILA's sporty yet stylish image is well captured by the colour scheme, Hailey's dynamic postures, and the clothing's clean lines.

Together, makeup artist Nina Park and hairdresser Bryce Scarlett created a visual feast that perfectly complemented the main event. While Park's makeup expertise highlights Hailey's innate beauty, making sure that she shines in every photo, Scarlett creates a bob-length hairdo that mirrors the modern yet timeless mood of the campaign.