A major partnership between the well-known footwear company and the K-pop sensation has been announced with the announcement of Hanni from NewJeans as the new worldwide ambassador for UGG. The UGG spring 2024 marketing campaign, which showcases a variety of shoes, marks the beginning of this collaboration.
Hanni's increasing prominence in the fashion business is highlighted by her recent appearance on the cover of ELLE Korea and her past involvement in Gucci advertisements. She talked about how the brand impacted her early years in her statement and how excited she is about this new journey, indicating that her new work with UGG is a personal milestone.