Rae is leading the "Rooted in Real" campaign, but it's more than simply a commercial project. It's an open discussion regarding the difficulties in taking care of hair, particularly textured hair. In this commercial, Rae plays a part that highlights her sincerity and dedication to using natural, clean goods.

Since its founding in 2013, Sienna Naturals has been dedicated to offering vegan-friendly, all-natural hair care products. The brand's commitment to the well-being of textured hair is evident in its wide range of products, which includes oils, conditioners, shampoos, and styling tools.
Rae draws emphasis on the health of the scalp, an often-ignored component of hair maintenance. She draws attention to the link between hair products and health hazards and stresses the need for hygienic, safe hair care products, particularly for Black women and those with textured hair.

One thing that makes Sienna Naturals unique is its dedication to pure chemistry. The company works with scientists and dermatologists to guarantee the efficacy and safety of its products. Aloe vera juice and coconut oil are among the ingredients that highlight the brand's commitment to excellence.
Throughout her television shows "Awkward Black Girl" and "Insecure," Rae's own hair journey has served as an inspiration to many. Others have been inspired to accept and play with their natural hair texture by her experiences and the variety of hairstyles she has worn on TV.

More than just a commercial partnership, Issa Rae and Sienna Naturals are spearheading a movement for better hair care products. Rae is changing the game in the beauty business by sharing her story and supporting natural, clean products—especially for textured hair.