Rabanne Spring Summer 2024 campaign 'Origins Of The Future' featuring Mona Tougaard

by Editor - 14:56:00

With its Spring Summer 2024 campaign, which is a statuesque study of sensuality shot by photographer Alasdair McLellan, Paco Rabanne smoulders into the new season. Mona Tougaard, a Danish model, steals the show with her sensual appeal, which perfectly captures the brand's audacious history.

Rabanne Spring Summer 2024 campaign 'Origins Of The Future' featuring Mona Tougaard

The "Nues" (1969) series by Jean Clemmer, which Paco Rabanne worked on, served as the basis for the ad. Through McLellan's vision, this classic set of nude images, which previously graced things in Julien Dossena's runway show, finds fresh life. With a modern sensuality, Tougaard's statuesque body reflects the bare beauty of Clemmer's artwork.

The ad, which was styled by Marie-Amélie Sauvé, features iconic Paco Rabanne items. Tougaard exudes a latent desire that is evident in every stance, and her body language tells volumes. The pictures evoke a burning fever and a need for Paco Rabanne's undiluted, unrefined sexuality.

This ad demonstrates Dossena's intentions for the home. It's a striking combination of the old and the new, where classic sensuality and contemporary design collide. Paco Rabanne promises a bold and irresistibly enticing summer season, with Tougaard serving as the compelling protagonist.