"With Love, Since 1837," Tiffany & Co.'s captivating new campaign, pays a lively tribute to the brand's illustrious past and promising future. The campaign's central theme honours Gene Moore's illustrious accomplishments as a window designer, whose inventive and alluring displays have permanently shaped Tiffany's brand image.Tiffany's most cherished collections, including the Lock, T, Knot, HardWear, Sixteen Stone, and the recognisable Tiffany Setting, are woven together into a tapestry by the campaign. These collections' pieces are each brought to life by means of a sequence of striking vignettes that are directly modelled after Moore's inventive window designs, which have delighted Tiffany's customers for many years.
These vignettes are given life by director and photographer Dan Tobin Smith and set designer Rachel Thomas, who combine contemporary photography methods with the classic and whimsical qualities of Moore's works. With a number of scale models and optical illusions that have been painstakingly constructed to reduce the need for digital post-production, the ad stands out for its inventiveness. This strategy not only honours Moore's practical inventiveness but also demonstrates Tiffany & Co.'s dedication to fusing innovation and tradition.
The campaign gains extra creative strength from a partnership with TBWA\Chiat\Day LA, which emphasises love as the recurring theme that has been woven throughout Tiffany's history since the company's founding. The HardWear collection's bold and industrial charm and the Lock bracelet's tribute to classic elegance are just two examples of how the campaign tales reflect the brand's core conviction in the enduring power of love.

"With Love, Since 1837" is an invitation to discover Tiffany's rich history and ongoing innovation rather than just a marketing campaign. Immerse yourself in the campaign, which is accessible on Tiffany's print products, digital channels, and official website, tiffany.com, for both brand enthusiasts and newbies.