Discover AVAVAV Autumn Winter 2024 Collection.
Today's culture is regressing to the Witchcraft of the Middle Ages, when intellectual struggle persisted in online communities. Beate Karlsson, Creative Director of AVAVAV, draws inspiration for her autumn/winter 2024 collection exhibition from these critical remarks.
What would happen if the offensive remarks spoken on social media translated into open criticism and physical assaults in real life? This season, using internet criticism, she cynically conveys the love and hate for her brand. Water bottles, torn papers, and coffee cups were thrown at the models as if they were online users arguing with one other.
Key pieces on display included fitted jackets and hooded button-up shirts with motifs reminiscent of mediaeval cross ties. Additionally, the company debuted its first AVAVAV x EASTPAK capsule collection on the catwalk, which included several new Eastpak classics including the "four fingered" minibag and more. "I've been considering how, despite the fact that online behaviour is still somewhat archaic, the internet represents the future. People tend to act really exaggeratedly, therefore I've drawn inspiration from the brand's ardent supporters as well as its detractors online." (Director of creative Beate Karlsson)What would happen if the offensive remarks spoken on social media translated into open criticism and physical assaults in real life? This season, using internet criticism, she cynically conveys the love and hate for her brand. Water bottles, torn papers, and coffee cups were thrown at the models as if they were online users arguing with one other.
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