Under the creative supervision of Kim Jones, Fendi unveils its newest campaign for the Fendi Fur Atelier 2024, displaying the beautiful combination of tradition and innovation.

The campaign, which has the alluring Aylah Peterson in the forefront and was photographed by the renowned Craig McDean, showcases the epitome of modern luxury with styling by Rae Boxer, makeup by Siddhartha Simone, and hair by Ryan Mitchell.
The campaign's fundamental tenet is "evolution without revolution." The design philosophy of Kim Jones for Fendi Furs honours a century of traditional skill while incorporating novel, contemporary viewpoints. What was the result? Unexpected wonders that redefine creativity and defy expectations

The ad revolves around Fendi's delicate, feather-like products, which pay homage to Karl Lagerfeld's history. These items, which are made from thin fur strips on a light substrate, redefine luxury with their airy lightness and release wearers from heavy linings while exuding an unparalleled refinement.