The pre-fall 2024 campaign by Ferragamo blends history, art, and fashion as seen through Harley Weir's viewpoint. Creative Director Maximilian Davis's concept for this collection is embodied by the startling juxtaposition of models Aymeline Valade and Awar Odhiang, who radiate elegance against an ethereal backdrop of sand-sculpted Italian statues.

It's a season to rejoice in the change from bright days to dreamy nights by the sea. The upscale brand's ad tells the tale of imagination coming to life, with the carefree spirit of summer colliding with Ferragamo's characteristic elegance.
The figure-hugging bikinis and flowing kaftan dresses steal the show, presenting a picture of carefree elegance. On balmy summer evenings, the loose-fitting, light clothing shown in the campaign encourages a breeze.
Raffia, a defining feature of the brand's early designs, is a sophisticated way for Ferragamo to incorporate its historical roots into its contemporary design. With leather-lined features on modern shoppers and cut-out bags, the accessories are reinterpreted.