Gigi Hadid Shines As The Face Of Miu Miu's 2024 Bag Campaign

by Editor - 00:00:00

The much awaited 2024 Bag campaign by Miu Miu, featuring the legendary supermodel Gigi Hadid and shot by famed fashion photographer Steven Meisel, is unveiled. Colour, femininity, and the timeless allure of fashion are celebrated in this campaign, which pays vivid homage to the brand's history.

The campaign, which was directed by Edward Quarmby and styled by Lotta Volkova, features the renowned Miu Miu matelassé pattern along with the return of the adored Wander and Arcadie bags with a modern update. The commercial honours the creative vision of women throughout history, taking inspiration from British interwar photographer Yevonde.

Gigi Hadid Shines As The Face Of Miu Miu's 2024 Bag Campaign

Meisel's photos evoke Yevonde's careful use of colour, producing arresting contrasts and engrossing compositions in a contemporary take on her style. The new colour schemes for the Arcadie and Wander bags honour tradition while embracing daring innovation. Vibrant tones like brilliant orange and soleil are paired with traditional shades like caramel and cognac.

Every image in the campaign embodies the spirit of the modern world while still projecting a sense of nostalgia and elegance. We see gentle movements and falling petals, as well as exquisite moments captured. The campaign skillfully blends the past and present via Meisel's visionary design, providing a timeless representation of Miu Miu's eternal attraction.