Gucci Lido Beachwear 2024 collection campaign Lensed By Anthony Seklaoui

by Editor - 00:00:00

Under Sabato De Sarno's creative supervision, Gucci keeps reinventing luxury with a carefree grace. De Sarno brought a fresh casual sophistication to the Italian fashion business since his entrance in September of last year, and the Gucci Lido Beachwear 2024 collection is no different.

The Gucci Lido collection, which draws inspiration from the chic beach clubs dotting Italy's stunning coastline, embodies the glitz and glitter of summertime destinations. The ad, which was styled by Thomas De Kluyver and photographed by Anthony Seklaoui, features a variety of beachwear basics meant to recreate the feeling of carefree days spent by the sea.

Gucci Lido Beachwear 2024 collection campaign Lensed By Anthony Seklaoui

The collection includes silk shirts and trousers with stripes that are ideal for relaxing on a beach chair, as well as simple swimwear with monograms that is evocative of supermodels from the 1990s. Knit minidresses, which embody De Sarno's concept of an elegant summer wardrobe, provide refinement to poolside get-togethers.

Gucci Lido has an extensive selection of beachwear basics in both logoed and plain colour options, ranging from triangle bikinis to one-piece swimsuits with large side cut-outs. The beachy style is finished with accessories like straw hats, tote bags, and espadrilles. Vibrant details like lemon-yellow trimming offer a splash of colour.

There are additional outfits in the collection made for wandering through beach towns or sipping drinks as the sun sets. Classic Gucci bags, such as the Jackie and GG Marmont, have been redesigned with canvas and straw-effect raffia versions that are perfect for beach excursions and other events. Neon detailing gives a contemporary spin to traditional themes, while colourful GG canvas accessories, like as the Luce and Moon Side purses, give the range a whimsical touch.

Some of the most well-known tourist spots in the world, including as Porto Cervo, Capri, the Hamptons, and Saint-Tropez, will have Gucci Lido accessible at a few pop-up in-store locations. Travellers can fully immerse themselves in the Gucci Lido universe and enjoy the luxury of the Maison at each site, which provides an excellent setting against which to display the collection.