In Calvin Klein's most recent denim campaign, Jennie of Blackpink lends her signature style and nostalgic flair with '90s-inspired looks. After starring in the spring campaign featuring knickers, Jennie moves to the forefront for a new set of studio shots shot by Hong Janghyun.The collection for this season has dresses, miniskirts, high-waisted jeans, and denim shirts, with Jennie exuding a carefree elegance. One of the most notable looks is the loose-fitting jean, which pays homage to the vintage fashions while incorporating the cutting-edge modern styles like the barrel-fit jean.
In addition to being a visual delight, Jennie is also shown next to a pile of old televisions, which serve to ground the retro style and represent the enduring popularity of denim. Her appearance highlights the way the Calvin Klein line blends the old and the new, making the campaign's appeal as timeless as the fabric itself.