Petra Collins took photos for the campaign, which features Jennie as the epitome of the collection's blend of feminine charm and modern elegance. For this season, eight unique eyewear models stand out.
The member of Blackpink is featured in the pictures with her hair styled in Rapunzel waves and dressed in draped gowns. In addition to releasing her current line of Gentle Monster clothing, Jennie also graced the cover of Vogue Korea and embraced a throwback style in Calvin Klein's most recent denim offering.
There are levels of personalisation and tenderness added by the eleven removable charms and the temple patterns, which are reminiscent of vintage hair barrettes. Teddy bears and bows—motifs associated with joy and innocence—are reinterpreted via a sophisticated prism.
"Jentle Salon," which is scheduled to debut on May 1st, claims to have an international presence with pop-ups in 13 different locations.