Blackpink member Jisoo charms in the Self-Portrait pre-fall 2024 campaign, which is showcased in a Seoul recording studio—a setting that is both intimate and representative of her artistic beginnings. The photos, which were taken by Yoon JiYong, highlight gorgeous outfits.The collection tells a tale of feminine power and exquisite detail with its playful denim, guipure lace, and flaring shapes, all of which emphasise adaptability. Jisoo approaches every kind of clothing design with a sophisticated ease.
The intimate ambiance is further enhanced by Gee Sun's art direction, which contrasts the flowing lines and soft textures of the apparel with the studio's more stiff backdrop. This contrast creates the framework for a visual conversation between Jisoo's understated glitz and her office setting.
Jisoo's stunning presence in the brand's spring campaign and her stunning Cartier Trinity jewellery line display serve as the inspiration for the Self-Portrait Pre-Fall 2024 campaign.
"We decided to shoot her in the recording studio—a place where she feels at home and comes to life—to capture her at her most authentic self," says Han Chong, founder and creative director of Self-Portrait, about their most recent campaign.