Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

by - 16:14:00

 Kaia Gerber is the face of a new campaign for DKNY's Heart of NY capsule collection, which honours the lively energy that permeates New York City. Styled by Alastair McKimm, the effortlessly stylish looks are captured in photography by Alastair McLellan.
Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.
When she captures the vibrant, varied spirit of the city, they together form DKNY's worldwide face. The spring campaign, which debuted a new style, was created by the same team.

The collection is a carefully chosen range of effortlessly stylish casual looks, with a colour scheme that spans from vivid reds that evoke the city's never-ending energy to stark blacks and whites that are reminiscent of New York City's architectural wonders.
Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.
The collection is shown off by Kaia Gerber, who exudes sophistication while sporting street-savvy biker shorts, stylish bomber jackets, a chic miniskirt, and the ever-important casual t-shirt. Every item captures the essence of the effortless but sophisticated New Yorker, prepared to face the world in comfort and flair.
Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.
The collection is given a unique touch by accessories like the bucket hat, shoes and heeled sock boots. Each piece highlights the iconic DKNY writing, which is a powerful assertion of the brand's history.
Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

Kaia Gerber For DKNY’s Heart of NY 2024 Ad Campaign Photographed By Alastair McLellan.

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