In Lancel's spring-summer 2024 campaign, Lili Reinhart adds retro style to the Seine's banks. With the renowned vistas serving as her backdrop and the sun streaming down from Paris, the Riverdale actress epitomises modernised vintage splendour.Lili Reinhart was chosen as a Lancel ambassador last year, giving the French handbag company a new look. Reinhart appears in the campaign, which was photographed by the esteemed Ellen von Unwerth, wearing statement items from Lancel's most recent collection.