Lili Reinhart for Lancel Spring 2024 Ad Campaign

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In Lancel's spring-summer 2024 campaign, Lili Reinhart adds retro style to the Seine's banks. With the renowned vistas serving as her backdrop and the sun streaming down from Paris, the Riverdale actress epitomises modernised vintage splendour.
Lili Reinhart for Lancel Spring 2024 Ad Campaign
Lili Reinhart was chosen as a Lancel ambassador last year, giving the French handbag company a new look. Reinhart appears in the campaign, which was photographed by the esteemed Ellen von Unwerth, wearing statement items from Lancel's most recent collection.
Lili Reinhart for Lancel Spring 2024 Ad Campaign
The Billie, the similarly striking Origami bag, and a multipurpose summer tote bag are among the features. Reinhart's wardrobe is reminiscent of the 1960s, with off-the-shoulder blouses and high-waisted shorts.

Lili Reinhart for Lancel Spring 2024 Ad Campaign
Platform sandals complete the ensemble, grounding the style with a throwback vibe. Bags that embody Lancel's distinctive fusion of tradition and innovation are used to accessorise each ensemble.
Lili Reinhart for Lancel Spring 2024 Ad Campaign


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