Mavi's most recent spring-summer 2024 campaign captures the spirit of calm beaches and easygoing emotions, transporting you to the sophisticated but carefree region of Southern California. Model Rachel Connor is featured in the campaign, which was shot by Katie McCurday and pays homage to 90s denim styles while standing in front of stunning views of the Malibu and LA beaches.

Style and sustainability are combined so well in these pictures that exude a carefree elegance. In keeping with the carefree vibe of summer, the collection showcases loose silhouettes, high-waisted trousers, and sleeveless denim shorts.
Mavi's selection of denim designs radiates a laid-back elegance, perfectly complemented with understated yet elegant t-shirts and sharp button-ups. The brand's adoption of ecologically friendly materials is a clear demonstration of its dedication to eco-conscious fashion.

Mavi highlights their commitment to the environment with products like sugarcane hang tags, recyclable packaging, and back labels made of walnut shells. The items made from naturally coloured cotton—a product of regenerative agricultural practices—are especially noteworthy.