Puma and Ottolinger have teamed up once more to present a collection that takes us into an imagined future, where style and technology combine to determine fashion and instincts rule supreme. The Puma x Ottolinger 2024 campaign unveils a range of clothing and accessories that are intended to inspire explorers in their daily pursuits, with a hint to science fiction and motorsport.
The union of futuristic shapes with sporty designs, where the C-Suite mindset meets the robotic work ethics of the future, is at the core of this cooperation. This contrast gives rise to a collection that ingeniously and captivatingly tells a visual story by fusing office prints with optical illusions with sleek metallic finishes.
The main feature of this collection is the cyborg power suit, which appears as leggings, bodysuits, and long sleeved shirts with a humanistic twist. The combination of metallic colours, vivid red highlights, and anachronistic black-tie embellishments results in clothing that is both stylish and useful, ideal for those who effortlessly handle the challenges of modern life.
Two indispensable accessories, the dynamic Mini Bag and the famous Big Bag, which come in a variety of alluring colour options to fit every taste and occasion, go well with these statement items. The Puma x Ottolinger Mostro Lo and Mostro Boot, which come in mirrored hues with flashes of neon or red, are ideal for people who dare to stand out from the crowd and carry on the futuristic trend in footwear.
The campaign's star, Alva Claire, is seen against the backdrop of Athens, Greece, embodying the collection's energy as she rides her unique Puma x Ottolinger motorbike through a world that is changing around her. Style is timeless, as demonstrated by Alva Claire and her friends, who show off the Puma x Ottolinger collection's flexibility and versatility in a variety of settings, from the busy streets of the city to the tranquil beauty of a sunset.
Now available online at ottolinger.com and at a few select stores globally, such as Voo Store, Slam Jam, and END. Clothing, and SSENSE, the Puma x Ottolinger 2024 collection is currently available. This partnership gives a peek into a future where fashion and futurism collide, encouraging people to follow their gut feelings and brave the unknown in style—whether they're setting out on a perilous journey or just want to make a statement.