The formal debut of Dior's Spring 2024 campaign features Robert Pattinson, who returns to the iconic French luxury brand's role as its face, under Kim Jones' creative direction. The ad, which features photographs by British photographer Alasdair McLellan, presents a line that is distinguished by utilitarian inspirations and looser knitwear tailoring. 

In two different looks—one in calming beige tones, the other in a classic black-and-white combo—Pattinson radiates refinement. With this agreement, Pattinson and Dior have maintained their relationship. The actor has been the face of the Dior Homme fragrance since 2013.

Robert Pattinson is the face of the Dior Icons capsule campaign, which presents a classic version of the brand's menswear identity. The architectural forms and delicate embellishments of each garment redefine conventional male fashion tropes. The distinctive forms of these outfits are captured in Alasdair McLellan's photos, which evoke the classic elegance that is associated with Dior.

The actor appears in a scene with muted colours, wearing wide-leg pants, well-fitted coats, opulent cashmere sweaters, pricey silk-mix shirts, and traditional Harrington jackets. These clothes, which are made of high-quality fabrics, are further enhanced by the new techniques combined with traditional workmanship. The Dior Icons capsule collection features weekenders and backpacks made from the new Dior Gravity leather and branded with the iconic Dior Oblique pattern, exuding urban sophistication.

The pinnacle of Dior's style, the Spring 2024 Dior Icons capsule, will go on sale in stores and online on May 2. It is an invitation to style enthusiasts to embrace the classic sophistication associated with the esteemed French luxury brand.