Sergio Rossi draws inspiration for his spring/summer 2024 collection from the Caribbean. The shoe selection has a spin from the early 2000s and the lively spirit of reggae music. Those who have a young spirit and an enthusiastic outlook on life might relate to this collection.

The Si Rossi line, which includes chunky mules, platform sandals, and patent leather Mary Jane heels, is centred around a bold and self-assured style. The vibrant shades of red, yellow, and green draw the eye and give each composition the upbeat, carefree rhythm of island music.

Reimagined denim, a classic fabric, gives the collection a hint of retro appeal mixed with modern elements. Large buckles, multiple straps, and sculpted heels, among other elements, set the Si Rossi line apart and are statements of a brazen attitude to fashion intended for bold-stepping ladies.
The visuals for the ad pay homage to the unbreakable relationship between music and fashion. The turntables, vinyl records, and portable speakers are all integral components of the design, much like the shoes themselves. They come together to form a visual mixtape.

After the major spring 2024 campaign was revealed, Si Rossi carried on Sergio Rossi's tradition of creating eye-catching footwear.