Bella Hadid launches her own perfume line, Orebella, as an attempt to enter the fragrance industry. The stunning campaign photos, which were captured by Elizaveta Porodina and feature beautiful settings with high fashion style, highlight the 27-year-old supermodel.

After starring in a Marc Jacobs commercial for Heaven last year, Bella took a hiatus from modelling, but she is making a big comeback this time. The brand will go on sale through Ulta Beauty on May 10th, after its formal debut on May 2nd.
Orebella is unique in that it uses a bi-phase, alcohol-free solution that is skin-friendly and increases the smells' duration and strength. The first layer, which is nourishing, has a moisturising five-oil combination and a special Ôrəlixir blend of hydrating snow mushrooms. Essential oils used in aromatherapy are included into the second layer to improve mood.
There are three quantities of each fragrance: 10mL ($35), 50mL ($72), and 100mL ($100). A 100mL perfume stand is an optional item that costs $35. All of the scents exceed the strictest requirements for ecological packaging, clean ingredients, and dermatological testing. They are also vegan and cruelty-free.