For summer, Burberry is bringing back its iconic trench coats in addition to new beachwear. These modernised trench coats, which combine legacy with modern fashion sensibilities, are inspired by archival styles and include belted waists and iridescent finishes.

This season, Burberry is making a significant push with its collections of eyewear and footwear. The brand debuts espadrille wedge heels, leather trainers and nude shoes with quilted inserts. To accommodate a range of fashion tastes, the eyewear line includes a mix of traditional frames and cat-eyed sunglasses.
Jamaica is a tropical island where the Burberry Summer 2024 ad artwork was filmed, perfectly encapsulating the spirit of summer. Models Karen Elson, Sang Woo Kim, Taylor Gordon Bruce, and Finley Prentice were featured in the campaign, which was photographed by renowned photographer Tyrone Lebon. Burberry has a tradition of showing its designs in beautiful settings, and these images go well with the company's earlier Ibiza-based advertising shots.
Burberry is still navigating a difficult premium market even with the new and hopeful introduction of the Summer 2024 collection. Following a downgrade in January, the brand reported a 4% loss in revenue to £2.97 billion, with adjusted operating profit falling 34% to £418 million. For the 12-month period ended March 30, sales was unchanged at constant exchange rates, but adjusted operating profit dropped by 25%. Chinese and American clients' decreased spending is primarily to blame for this slowdown.