With the debut of a colorful campaign, H&M's summer 2024 collection welcomes a breath of Brazilian-inspired flair into this season's wardrobe. Rafael Pavarotti is the photographer behind the collection, which goes on sale online and in a few select retailers on May 16.

Leading models Vittoria Ceretti, Anok Yai, and Devyn Garcia are featured in the H&M summer 2024 campaign; their dynamic poses enhance the elegance of the range.

H&M is showcasing flowing kaftans and sun dresses this season that combine contemporary design with traditional Brazilian features like vivid color schemes and organic designs.

Swimwear and crochet items provide stylish options for summertime activities in the city and on the beach. The collection is largely dependent on accessories, with strappy shoes, wide-brimmed hats, and heavy gold-tone jewelry finishing the looks.

H&M continues to fuse modern design with cultural nods as it moves from its resort 2024 Studio collection into the warmth of summer.