The Italian lingerie brand "Intimissimi" is bringing a new concept of grace with their spring 2024 campaign, which features Heidi and Leni Klum as brand ambassadors. Since starting to work together in 2022, the mother-daughter team has come to represent the label's sophisticated style.This season, Intimissimi unveils a collection that features elaborate flower embroidery and lace, effortlessly fusing traditional craftsmanship with contemporary design sensibility. From corset tops to flowering robes, the collection's gorgeous lingerie items are all intended to convey a delicate romance.
The balconette bras, which strike the ideal mix between comfort and style, are the standout pieces in the collection. At fifty, Heidi Klum exudes style as she dons a balconette bra with matching underwear and a hidden garden motif.
Leni, her daughter, matches this idea with a balconyette that features matching bottoms and the flowery design "Romance Yourself." The pictures of Heidi and Leni, taken against delicate, pastel backgrounds, tell a tale of familial ties and a common history in fashion.