In the Missoni Beachwear 2024 ad, Irina Shayk dazzles in front of a beautiful cobalt blue background. The colour goes well with the bright, colourful motifs of the collection. Shayk previously wore mirrored backdrops in Missoni's springtime advertising.

Photographer Drew Vickers captures Missoni's flowing beauty and her windswept presence in her latest piece for the opulent home. Two different outfits from the beachwear line are featured in the campaign.
Shayk may be seen in one photo sporting a tulle cover-up dress with a lace-up front and long sleeves that expertly combines texture and transparency. She is dressed in another one, sporting a long cardigan over a sleek one-piece swimsuit.
Missoni's iconic archival colours, which are vibrant and full of eye-catching patterns, are incorporated throughout both ensembles. With shield-shaped glasses, stylist Lorenzo Posocco gives each look a contemporary twist. Strong statement for the beach season, the entire result is a celebration of modern fashion sensibility mixed with vintage splendour.