Kendall Jenner's FWRD summer 2024 campaign is bringing the fire this swimsuit season. In addition to serving as the luxury online retailer's creative director, she models for smoldering photos taken by Cameron Hammond.The imposing supermodel sports pieces from luxury labels like Jean Paul Gaultier, Heavy Manners, and Saint Laurent either relaxing indoors or by the pool. Style expert Malina Joseph Gilchrist accessorizes these ensembles with pointed heels and shimmering earrings.

The ad highlights this season's most in-demand looks with a range of fashionable designs, from vivid flower prints to striking zebra patterns. Kendall's ability to pull off each look with ease gives the campaign an additional level of appeal.