In the Kith summer 2024 campaign, Lisa of Blackpink returns to the forefront with a collection influenced by travel across the world. In the ads, Lisa appears in a sequence of photos bathed in sunlight, exhibiting clothing designed for outdoor activities.Perfect for casual outdoor lounging and chic inside moments, the styles range from printed matching sets to a long printed maxi dress and loose shirts. The K-Pop diva wore an eye-catching outfit consisting of a button-up shirt and wide-leg slacks with an all-over guava print on breezy cupro silk.