The first episode of The Vivier Express, Roger Vivier's most recent venture into cinematic storytelling, features Laura Dern in the lead role. The campaign, which is set on an opulent brass steam engine, showcases the Palm Royale actress as a brand ambassador, embodying the sophistication of the renowned French company.
The actress is impeccably groomed, wearing an elegant ensemble that highlights the creativity of Roger Vivier's creations. Dern has a timeless elegance when she wears a beautiful leather jacket, a delicate blue top, and a flowing pleated skirt.
The chain-strapped Viv' Choc purse is a perfect match for her ensemble. Dern accessorises her stylish ensemble with the I Love Vivier heels. These shoes, which stand out for their sultry heart-shaped décolleté, are fun and perfectly capture the brand's ability to update traditional designs.
A sense of mystery and movement is added to the campaign by the pastoral surroundings and rolling train that can be seen through the windows. This latest project by the label continues to explore opulent surroundings that align with the brand's sumptuous culture, building on the success of its spring 2024 campaign, which took place in an 18th-century castle.