Spell's newest Bohème line is being promoted by Erin Wasson in a quaint environment close to the South of France. The edgy charm of the famed Les Puces de Saint-Ouen flea market in Paris serves as inspiration for the designs.
The collection creatively incorporates a bohemian touch that honours a spirit of creativity and independence, while yet perfectly capturing the charm of classic wedding lace and dreamy nightgowns. The colour scheme for this season combines gentle purples, honeyed ambers, and dusty pinks to evoke a romantic, bygone era.
Erin Wasson, who was shot by Jamie Green, exudes rockstar style and fits the campaign's theme flawlessly. The glitzy ensembles are enhanced by stylist Ashleigh Bakos' use of leather boots, beaded necklaces, and eye-catching platform heels.
As a sequel to the Bohemian Royale campaign, this new collection continues to explore elaborate design features and rich, creative concepts.