The vibrant Iris Law is the star of Versace eyewear's spring-summer 2024 campaign, which wonderfully captures elegance and colour. Positioned against a background of gentle pastels and using checkerboard patterns that pay homage to pop art sensibilities, the campaign is an eye-candy display of cutting-edge design.
Every ad photo, captured by Tim El Kaïm, embodies the Versace brand's idea of luxury and audacity. With her hair fashioned in a crisp platinum pixie cut, Iris Law draws attention with an eyewear collection that blends aggressive, black contours with delicate pastels.
Iris starred in the Dylan Purple fragrance commercial before to this. The ad highlights unique eyewear designs, such as optical and sunglass frames, that were shown at the Milan runway show.
The designs, which combine ancient and contemporary elements, showcase large black, pink, and white frames that are embellished with the recognisable Medusa and Greca emblems. Iris is dressed in stylish tweed coats, elaborate ribbon headbands, and bold earrings that go well with the eyeglasses.
The visual impact of the spectacles is enhanced by the meticulous curation of each appearance. Highlighted are the shield and Medusa Medallion sunglasses, emphasizing their position as the main models for this season.