With the launch of Savoir-Faire, the brand's largest campaign to date, Balmain Hair celebrates 50 years of the company's existence and marks a significant turning point in its history. highlighting the knowledge and adaptability of the hair care business in serving a range of hair varieties.The glam hairstyles seen in this commercial range from textured to straight and wavy. Berite Labelle, Dien Kim, Sabina Jakubowicz, and Sean O'Pry are among the featured models; they all exemplify the brand's inclusiveness and attention to detail.
The campaign's black-and-white photography, which was directed artistically by Ilham Mestour and captured on camera by Sebastian Faena, reduces its characters to their hair. A series of visually arresting photos that highlight the skill of hair style are the end result.
The dramatic designs of the campaign, which range from enormous, sculpted masterpieces to elegantly flowing textures, reflect the company's dedication to innovation and perfection. The 50th anniversary advertisement for Balmain Hair, which starred Esther Cañadas, is followed by the Savoir-Faire campaign.