Diane Preud’homme, Li Linzi, and Marilou Hanriot For Gucci Bloom Ad Campaign Shot By Harley Weir
Gucci releases a gorgeous and refreshed marketing campaign with variations of their flowery scent, Gucci Bloom. Models Diane Preudhomme, Li Linzi, and Marilou Hanriot are captured by photographer Harley Weir in a mesmerising picture where they are floating calmly in water amid foliage and flowers.
Gucci Bloom's eau de parfum, eau de toilette, and eau de parfum intense are highlighted in this dreamy artwork. Each has a unique floral character that makes it ideal for the colourful spring and summer months.
The Lady of the Night flower gives a deep, seductive mood to the powerful eau de perfume. Al Dente is in charge of the campaign's creative development, while Francesca Burns dresses the models in dreamy, transparent outfits that accentuate the idea of flowers.
It further embodies the new direction of the Italian company and is Sabato de Sarno's first beauty campaign for Gucci. The charming concept of the campaign is well complemented by the models' natural allure, which is highlighted by Thomas de Kluyver's makeup and Cyndia Harvey's hair.
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