The breathtaking Green Galaxy, a masterpiece of glass and metal from the mid-1900s, served as the backdrop for this ad designed by the Parisian label. Photographer Dudi Hasson skillfully captures the soul of the collection both inside and outside against this exceptional architectural treasure. Casablanca's distinctive emphasis on eye-catching graphics is evident, perfectly balancing the brand's casually fashionable yet opulent persona.

The striking contrast between the colorful apparel and the cutting-edge buildings, the breathtaking cliffside scenery, and the glittering Mediterranean Sea is what really makes this campaign stand out. The collection's vibrant colors stand out against these contrasting components to create an incredibly engrossing story.
Using a cinematic aesthetic, the campaign presents a wide variety of items from the collection. Through the eyes of Hasson, dresses, swimsuits, knitwear, tailored suits, sportswear, and matching sets come to life. The brand's signature silk button-down shirts, a men's textured white tailoring set, a women's tailored pink set emblazoned with the Casablanca logo, a luxurious green velour ensemble for men, and a range of gradient athletic wear that adds a sporty yet stylish element to the lineup are some of the standout pieces.

The Pre-Fall 2024 campaign from Casablanca is an invitation to a world where the refinement of autumn blends with the carefree spirit of summer. It's more than just a lookbook. It's evidence of the brand's ability to produce classic items that are unaffected by changing trends.