Elisabetta Franchi's Spring-Summer 2024 campaign aims to capture the authentic and enticing quality of rock stars, a trait unique to the feminine cosmos. Sebastian Faena's ad, shot in a Parisian studio meticulously crafted to replicate the austere, industrial ambiance of recording studios and concert backstage areas, exudes unabashed confidence.
The graphic story focuses on model Anna Seleznëva, who represents unrestrained liberty. Surrounded by trunks and synths, she takes center stage with impudent confidence. Seleznëva, a modern-day rockstar, captivates the camera with her dynamic poses and laid-back, attractive demeanor.