Hanni from NewJeans is the face of Gucci’s Horsebit 2024 ad campaign Lensed By Tyrell Hampton

by Editor - 19:08:00

Hanni from NewJeans, a global brand ambassador, has been chosen by Gucci to represent the Horsebit 1955 bag and Horsebit 1953 loafers in their most recent campaign. Tyrell Hampton took pictures of the ads, which are placed against Seoul's colorful backdrop.

Hanni from NewJeans is the face of Gucci’s Horsebit 2024 ad campaign Lensed By Tyrell Hampton

Under Sabato De Sarno's creative leadership, Hanni radiates carefree style in these classic designs. With its unique double ring and bar design, the Horsebit emblem, which dates back to the 1950s, is a symbol of Gucci's equestrian heritage.

Hanni is dressed by Francesca Burns for this ad, effortlessly fusing elegance with a contemporary edge by pairing statement pieces like leather jackets, casual jeans, and skirts with monogram prints.

Since October 2022, Hanni has made waves as a Gucci ambassador. In March 2024, she expanded her responsibilities to include Gucci Beauty. She has been associated with the brand through a number of successful advertisements, such as the 2023 Horsebit advertisement.

Hanni embodies the brand's elegant yet approachable aesthetic in their most recent campaign. Gucci's vintage designs have new meaning from her effortless charm and self-assured manner, which appeals to a modern audience.