Rick Owens Spring Summer 2025 Menswear collection fashion show PMFW25
The size of Rick Owens's Spring Summer 2025 menswear exhibition was far larger than his intimate presentation from the previous season. 200 models participated in the presentation, which was held in the Palais de Tokyo esplanade. Each model walked in 10 looks, which were repeated 20 times.
Beethoven's Symphony No. 7 Allegretto, which serves as the soundtrack, aptly encapsulated the essence of the production—a stirring and potent spectacle. The format itself was a unique fusion of military drill and mass tribute, with strongmen holding gymnasts in contortions and models walking in phalanxes.
Owens was inspired by his own experience, particularly how he went from a sheltered childhood to a life of travel and self-discovery in Hollywood. The show's structure, which included a varied group of models—including Owens regulars, seasoned veterans like Jakob Jakobsson, who walked for the brand for the first time 22 years ago, and recent recruits found through an open casting call for fashion students—reflected this idea of personal development.
Owens made a conscious decision to emphasize diversity because she wanted her collection to fit a variety of body shapes. This produced a wonderfully diverse tapestry of people, each embellished in Owens's distinctive style, inspiring the audience to think about community, diversity, and the idea of belonging.
According to Owens, the show was an appeal for "blurring the lines"—not only in terms of style but also in terms of how we interact with one another. A visually spectacular and intellectually interesting presentation came to a fitting conclusion with the final image of the models silhouetted against the backdrop of the art deco modernism and neoclassical sculpture of the Palais de Tokyo.Beethoven's Symphony No. 7 Allegretto, which serves as the soundtrack, aptly encapsulated the essence of the production—a stirring and potent spectacle. The format itself was a unique fusion of military drill and mass tribute, with strongmen holding gymnasts in contortions and models walking in phalanxes.
Owens was inspired by his own experience, particularly how he went from a sheltered childhood to a life of travel and self-discovery in Hollywood. The show's structure, which included a varied group of models—including Owens regulars, seasoned veterans like Jakob Jakobsson, who walked for the brand for the first time 22 years ago, and recent recruits found through an open casting call for fashion students—reflected this idea of personal development.
Owens made a conscious decision to emphasize diversity because she wanted her collection to fit a variety of body shapes. This produced a wonderfully diverse tapestry of people, each embellished in Owens's distinctive style, inspiring the audience to think about community, diversity, and the idea of belonging.
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