The pre-fall collection will be featured in Chloé's autumn 2024 campaign, which will have Paris as the setting, according to creative director Chemena Kamali. Captured by Sam Rock, the campaign showcases up-and-coming talent Saphira Krumhaar and Kristine Lindseth alongside well-known models Jessica Miller, Liya Kebede, and Suvi Kopenen.

The models, dressed in ruffled flowing dresses, leather jackets, and slouchy boots that fall past the knee, are positioned against famous Parisian landmarks such as the Eiffel Tower. Neutral tones, pastel pinks, and blues make up the soothing color scheme.
Going back to Paris to start over. My intention was for these pictures to capture the natural flow and spirit of the Chloé woman. According to Chemena Kamali, "she is free and grounded in reality."
This campaign showcases an elegant mix of vintage Parisian charm and contemporary femininity. The collection's structured outerwear and flowing textiles combine to create an elegant yet functional look. For a Chloé woman who is energetic and grounded, each piece is meant to create a sense of freedom and movement.
Large leather purses and eye-catching belts are among the accessories that are heavily highlighted and add flair to the ensembles. To accentuate the models' inherent attractiveness and keep the clothes front and center, wear simple jewelry and use little makeup.