La DoubleJ's founder, J.J. Martin, is redefining the brand with the Resort 2025 collection. Although Martin is bringing in more solid-colored pieces and everyday forms, La DoubleJ has always been recognized for its vivid and vibrant patterns. The goal is to change the brand's reputation from a "pure print player" to a "complete wardrobe provider."

A throwback La DoubleJ skirt and a basic white tank top worn by Martin herself alluded to the collection's emphasis on adaptability. Black satin slacks, cashmere and merino wool sweaters, and tuxedo shirts with streamlined silhouettes are examples of monochromatic alternatives. A more somber alternative to La DoubleJ's party dresses are crushed velvet gowns.
Don't worry, fans of La DoubleJ's iconic prints! Even yet, their presence is more subdued in the collection. Softer graphic designs can be seen in knits, flared pants, and jacquard minidresses. Blouses include checkered patterns, while chiffon skirts have faded floral designs. Periodic splashes of ochre give archival prints a black and white facelift.

Wider audiences are served by the Resort 2025 collection. Everything from outerwear, tailoring, and occasion attire to beachwear is adorned with vibrant patterns. Variety is provided by new forms including capes, heraldic-themed maxi shawls, and enormous coats with leopard prints. The collection is made even more lively and whimsical by the sequin puffers, fil coupé separates, and flowy dresses.