Supermodel Christy Turlington and her daughter Grace Burns are featured in a touching studio photo shoot by Cass Bird for Keds' spring-summer 2024 ad. The ad highlights the timeless appeal of Keds' classic Champion shoe design, which has been around since 1916.The minimalist design of the shoe draws attention to its adaptability. Christy and Grace serve as models for casual ensembles that include flowy jeans, sharp button-up shirts, and sophisticated knit gowns designed by Katelyn Grey.

Their amorous and playful poses highlight how close they are. This advertising aims higher than just style. Keds and Christy's Every Mother Counts organisation, which works to provide safe and considerate maternity care globally, have teamed.