Prada Paradoxe Virtual Flower Eau de Parfum, the brand's newest scent, blossoms into something novel and inventive. Emma Watson, who is back as the face of the fragrance brand, is the campaign's star. Photographer Harley Weir shot the model in a stylish pixie cut.A flower that is in bloom on the opposite side of the picture and the actress's lowered stare combine to create a feeling of duality that embodies the main idea of the scent. This flowery musk fragrance embraces the complexity that makes each woman distinct and honours the diversity of women.

The perfume, Paradoxe Virtual Flower Eau de Parfum, is housed in a distinctive triangle-shaped container featuring black text on top that contrasts with the pink liquid inside. Additionally demonstrating the brand's dedication to sustainability is its refillable design.