Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims
Greta Lee, a brand ambassador for Loewe, is back in the spotlight and stealing the show in the company's fall/winter 2024 campaign. Renowned photographer David Sims's lens captures Lee's interpretation of the collection's harmony of form and flow.Sims focuses exclusively on the designs of creative director Jonathan Anderson in a series of studio photos. Anderson draws inspiration from the complex relationships that exist between characters and their clothing.
The end effect is a visual feast: fitted blazers and billowing trousers exude an androgynous flair that is expertly styled by Benjamin Bruno, while botanical prints lend a whimsical touch.Although sophisticated leather jackets are a nice touch, the Flamenco bag is the real star of the show because of its many variations on the iconic slouchy shape.
One thing is certain as Lee's alluring presence brings Anderson's vision to life: this collection is a masterwork of paradoxes.
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