Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims

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 Greta Lee, a brand ambassador for Loewe, is back in the spotlight and stealing the show in the company's fall/winter 2024 campaign. Renowned photographer David Sims's lens captures Lee's interpretation of the collection's harmony of form and flow.
Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims
Sims focuses exclusively on the designs of creative director Jonathan Anderson in a series of studio photos. Anderson draws inspiration from the complex relationships that exist between characters and their clothing.
Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims
The end effect is a visual feast: fitted blazers and billowing trousers exude an androgynous flair that is expertly styled by Benjamin Bruno, while botanical prints lend a whimsical touch.
Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims
Although sophisticated leather jackets are a nice touch, the Flamenco bag is the real star of the show because of its many variations on the iconic slouchy shape.
Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims
One thing is certain as Lee's alluring presence brings Anderson's vision to life: this collection is a masterwork of paradoxes.
Greta Lee poses for the Loewe fall-winter 2024 campaign Shot by David Sims


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