Loro Piana Fall/Winter 2024 Ad Campaign

by Editor - 00:00:00

With a magnificent fall/winter 2024 campaign against the gorgeous setting of a Scottish castle, Italian luxury brand Loro Piana celebrates its centennial. A talented group of models appears in the ads, which are shot by famous photographer Mario Sorrenti.

Loro Piana sets its fall-winter 2024 campaign in Scotland.

Anok Yai, Angelina Kendall, Bibi Breslin, Leon Dame, and Woosang Kim are featured in the pictures and movie. The style of the ad combines contemporary refinement with elegance from the mid-1900s.

Dresses with tailored jackets and skirts, some made from opulent Scottish Cheviot cloth, radiate elegance and grace. In the meantime, Aleksandra Woroniecka's skillfully groomed exquisite ensembles have a tough touch from long overcoats worn with airy skirts and leather boots.

The end product is a nostalgic yet modern line that pays tribute to Loro Piana's rich history while also considering the future. Building on the popularity of its 'Into the Wild' line, Loro Piana's outdoor campaign highlights the brand's abiding love of nature.