Rapper Pusha T has been named as the newest brand ambassador of Louis Vuitton.

Pusha T and his longtime friend Pharrell Williams, who has been Vuitton's creative director of menswear since last year, are collaborating on this project. Since Pusha T's debut with Clipse under The Neptunes' production in the late 1990s, the two have been closely associated.

Louis Vuitton posted on Instagram, saying, "The maison and men's creative director @pharrell are pleased to welcome the artist as the newest House Ambassador, beginning a new chapter of Louis Vuitton's longstanding commitment to the musical arts."

Upon joining the French design house, Louis Vuitton, Williams has attracted a number of celebrities. Pusha T made his stage debut on the Pont Neuf bridge in Paris in June, thanks to Williams' casting. Pusha T additionally participated in the spring 2025 show staged at the UNESCO headquarters last month and walked the catwalk in Vuitton's western-themed fall 2024 presentation in January.

In addition to K-pop artists J-Hope from BTS, Felix of Stray Kids, BamBam, and Jackson Wang of Got7, Pusha T has joined the ranks of brand ambassadors at Louis Vuitton, which also includes athletes Victor Wembanyama and Carlos Alcaraz.